Community Engagement – We tell digital stories for others to promote community awareness. Our partner for this semester is Rescue Dog Games. Each team proposed a content package based on industry and organizational research. Each member created content artifact(s) to contribute to the package. We were challenged with identifying and creating engaging content for the Rescue Dog Games Audiences: 1) event attendees, 2) sponsors and vendors, 3) general awareness for the cause.
My Role: I chose to write the interactive feature article portion because I love to tell a great story. Rescue Dog Games has a beautiful vision and mission with their selflessness, ambition, and determination to support the community and their fur babies. I admire the determination of this non-profit organization and their effectiveness of having a festival for animals and their owners. The mission to adopt or support rescue animal initiatives is what prompted me to take on this task because I want to help other viewers be affected by the emotional appeal like I did. The original content seemed a bit sad or depressing, like those commercials about abused animals that makes you feel more guilty than inspired for change. I really wanted to stress the love and hard-work this organization demonstrates daily with their mission.
Rescue Dog Games brings these strong pet rescues and organizations together to bring awareness to the need in the Atlanta area “to adopt—not shop”. Atlanta Rescue Dog Games’ festival organizers look to a future in the Atlanta area, where shelters, organizations, rescue groups can work together on many fronts to help the bottom line—which is saving dogs’ lives!
Interactive Feature Article: A feature article for The Rescue Dog Games event and the organization . More important information about what adoption/rescue animals are, their importance, and other useful information is also available.
Howl-O-Ween Costume Contest: Dogs, dress up in your Howl-O-Ween best and show off in a friendly competition!
Howl-of-A-Friend: An interactive resource page of the rescue or adoption sponsors that will participate at The Rescue Dog Games. Provided are summaries of the organizations mission or values and direct links to their website. Please feel free to check out the options and possibly meet a new friend.
